If you’re a passionate foodie planning a trip to Tokyo, the Tsukiji Outer Market is a must-visit culinary destination. Famed for its energetic vibe, diverse street food, and unmatched seafood selection, this bustling marketplace offers an immersive journey into Japan’s rich gastronomic culture. Whether you’re craving tuna sashimi, sipping on savory broths, or exploring artisanal Japanese snacks, Tsukiji Outer Market invites you to taste your way through tradition and innovation.
In this comprehensive guide, we’ll uncover the top 10 must-do experiences at Tsukiji Outer Market, plus insider tips and lesser-known gems that will elevate your food adventure in Tokyo.
History of the Tsukiji and Toyosu Markets
The Tsukiji Market in Tokyo is more than just a place to eat. It’s a historical icon that has played a central role in shaping not only Tokyo’s, but Japan’s modern food culture. Known globally as one of the world’s most famous fish markets, Tsukiji’s story is deeply intertwined with Tokyo’s transformation from a traditional Edo-era city to a thriving global metropolis.
The area of Tsukiji (meaning “reclaimed land”) was created in the 17th century during the Edo Period, when large sections of Tokyo Bay were filled in to expand the city. However, the modern Tsukiji Fish Market was officially established in 1935, following the Great Kanto Earthquake of 1923, which devastated much of Tokyo, including the original fish market.
By the late 20th century, Tsukiji Market had become the largest wholesale seafood market in the world, known for its early-morning tuna auctions, high-quality fish, and frenetic energy. It served as a central hub for distributing fresh seafood and produce to restaurants, retailers, and sushi chefs across Tokyo and beyond.
The Tsukiji Outer Market draws millions of food lovers, tourists, and local shoppers every year. Many vendors from the original Inner Market have chosen to stay in Tsukiji, preserving the area’s vibrant atmosphere and rich traditions.
Today, the Outer Market is home to:
- Traditional food stalls and street snacks
- Fresh seafood and produce vendors
- Japanese kitchenware and knife shops
- Cooking schools and sushi-making classes
This open-air marketplace continues to celebrate the spirit of Japanese culinary craftsmanship, making it a must-visit destination for anyone looking to experience authentic Tokyo.
Meanwhile, due to aging infrastructure, safety concerns, and increasing tourism, the Inner Market operations were relocated in October 2018 to a new, modern facility in Toyosu, about 2 km away. The new Toyosu Market continues the wholesale trade in a more controlled, hygienic environment, while still hosting the famous tuna auctions (now viewable from observation decks).
Tsukiji vs. Toyosu Market: What’s the Difference?
If you’re wondering whether to visit Tsukiji Outer Market or Toyosu Inner Market, it depends on what kind of experience you’re after. Toyosu Market, the new home of Tokyo’s wholesale seafood operations, is a modern, high-tech facility featuring climate-controlled auction floors, viewing galleries, and restaurants offering top-tier sushi. It’s perfect for visitors interested in seeing the famous early-morning tuna auctions in a more structured setting.
In contrast, the Tsukiji Outer Market retains its traditional charm, with open-air stalls, street food vendors, and an authentic, energetic atmosphere. Tsukiji offers a more immersive and interactive culinary experience, especially for those who want to taste, touch, and explore local Japanese food culture firsthand. Ideally, if time allows, visiting both markets provides the best of both worlds, since you can then experience cutting-edge seafood trade at Toyosu and time-honored flavors and traditions at Tsukiji.
For more information, check out the official Tsukiji Market website HERE.
Must-Try Street Foods
When it comes to fresh seafood, the Tsukiji Outer Market stands out as an unmissable destination. Thanks to its close proximity to Tokyo Bay, this iconic market receives a steady supply of premium-quality fish and shellfish, making it a true haven for seafood lovers, chefs, and culinary adventurers.
One of the market’s most celebrated offerings is sashimi, the artfully sliced raw fish served with soy sauce, wasabi, and often a touch of grated daikon. At Tsukiji, sashimi is more than just a dish; it is a showcase of freshness, precision, and tradition. You’ll find top-grade selections including buttery otoro (fatty tuna), sweet amaebi (shrimp), and delicate tai (sea bream), all carefully prepared by skilled vendors.
Beyond sashimi, Tsukiji is known for its wide variety of whole and filleted seafood. As you explore the market’s lively walkways, you will come across everything from glistening mackerel and sardines to seasonal favorites like red snapper and Pacific saury. Many vendors offer fish cleaning and filleting services, making it easy for visitors to bring home ready-to-cook ingredients.
For a truly immersive experience, make time to visit the live seafood stalls. These feature tanks filled with live crabs, lobsters, oysters, and other shellfish, providing a dynamic and educational look at Japan’s seafood culture. Customers can purchase live seafood to take home or have it prepared fresh on-site, depending on the stall.
Another must-try street food at Tsukiji is the grilled seafood skewers. From succulent scallops to tender squid, these skewers are a seafood lover’s dream. The fresh catch is grilled over an open flame, imparting a smoky flavor that enhances the natural sweetness of the seafood. Topped with a squeeze of lemon or a drizzle of soy sauce, these skewers are both simple and satisfying. Be sure to sample a variety of options, as each vendor offers their own twist on this classic street food.
One of the most iconic street foods at Tsukiji Outer Market is surprisingly not seafood-related. It’s tamagoyaki, a sweet and savory Japanese rolled omelet that has become a must-try for visitors. Freshly made on-site using traditional rectangular pans, tamagoyaki is not only delicious but also fun to watch as it’s prepared. Popular stalls like Marutake and Yamacho are famous for their perfectly layered, slightly sweet versions served on skewers. Affordable, handheld, and packed with flavor, tamagoyaki is a beloved snack that showcases the precision and tradition of Japanese cooking, making it one of the best foods to try at Tsukiji.
For a rich and indulgent treat, don’t miss the Wagyu beef skewers at Tsukiji Outer Market. Grilled to perfection and lightly seasoned to highlight their natural marbling, these tender, juicy skewers offer a melt-in-your-mouth experience that’s hard to beat. Made with high-quality Japanese Wagyu, these skewers give visitors a chance to taste premium beef without the cost of a full steakhouse meal. Quick, satisfying, and bursting with umami flavor, Wagyu skewers are one of the top street foods to try at Tsukiji and a must for any meat lover visiting Tokyo.
For those with a sweet tooth, the market’s mochi stalls are not to be missed. Mochi, a chewy rice cake, comes in various flavors and fillings. At Tsukiji, you’ll find mochi filled with red bean paste, matcha, and even seasonal fruits like strawberries. The texture of mochi is unlike anything else, providing a unique sensory experience with each bite. Whether you prefer your mochi plain or filled, this traditional Japanese treat is a delightful way to conclude your street food adventure at Tsukiji.
Best Sushi Spots in Tsukiji
No visit to the Tsukiji Outer Market or Toyosu Inner Market would be complete without indulging in some of the finest sushi Tokyo, and all of Japan, has to offer. The market is home to several renowned sushi spots, each offering a unique dining experience that showcases the freshest seafood.
Sushi Dai
One of the most famous in the Toyosu Market is Sushi Dai, a small but highly acclaimed restaurant known for its exceptional quality and long queues. Diners often wait for hours to secure a spot at the counter, where they are treated to an omakase (chef’s choice) menu featuring a selection of the day’s best catches. The intimate setting and expertly crafted sushi make Sushi Dai a must-visit for any sushi enthusiast.
Their expertly-crafted omakase sushi courses range from ¥4000 to ¥5000. Just be prepared to line up at 4:00 am to assure yourself a spot for the best breakfast of your life!
Sushi Sei
Another standout sushi spot is Sushi Sei, a long-established restaurant with a reputation for excellence. Sushi Sei offers both counter seating and private rooms, making it a versatile choice for different dining preferences. The chefs at Sushi Sei are known for their meticulous attention to detail, using only the finest ingredients to create each piece of sushi.
Whether you opt for a set menu or choose à la carte, you’re guaranteed an unforgettable meal that highlights the best of Tsukiji’s seafood.
Koromo Sushi
Koromo Sushi in Tsukiji is a hidden gem that offers an intimate and authentic Edo-style sushi experience. With only nine counter seats, this small but refined spot lets you get up close to the craftsmanship behind each piece. The chef prepares everything right in front of you, using fresh, seasonal ingredients sourced from the nearby market.
Whether you opt for the beautifully arranged kaisen-don or a classic nigiri set, the quality and attention to detail shine through in every bite. It’s a perfect stop for sushi lovers looking for top-tier fish without the stiff formality of a larger fine dining establishment. The best time to enjoy their top-quality fish is between 8:30 and 12pm, so make sure to arrive early to line up! The price is also affordable, with nigiri sushi sets priced around ¥1500.
Sushi Zanmai
For those seeking a more casual experience, there are plenty of excellent sushi stalls and eateries scattered throughout the market. These spots offer a more relaxed atmosphere while still delivering top-notch sushi. One such place is Sushi Zanmai, a popular chain that has a branch in Tsukiji. Known for its generous portions and reasonable prices, Sushi Zanmai is a great option for those looking to enjoy high-quality sushi without breaking the bank. The extensive menu includes everything from classic nigiri to inventive rolls, ensuring there’s something to satisfy every palate.
You don’t need to book a seat at a sushi restaurant to enjoy incredible fish here, however. Just walking through Tsukiji and stopping at the various food stalls can get you some of the freshest, sushi-grade seafood in Tokyo. Many vendors sell expertly prepared sashimi, nigiri, and hand rolls right at the counter, making it easy to sample top-quality fish on the go. It’s casual, affordable, and often just as delicious as what you’d find in a formal setting, all without the wait or the price tag of a fine dining experience.
Tips for Navigating the Market
Visiting the Tsukiji Outer Market can be overwhelming for first-timers. With narrow alleys, bustling crowds, and endless food stalls, it’s easy to miss some of the best experiences. Here are a few key tips to help you make the most of your visit:
1. Arrive Early
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The Tsukiji Market opening hours are from as early as 5:00 AM.
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Arriving early means smaller crowds, fresher selections, and a more relaxed experience.
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Many popular stalls sell out fast, so the early birds definitely gets the worm! Or in this case, the fish!
- Most stalls begin to close at around 2 or 3 pm.
2. Bring Cash
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Most vendors are cash-only, so bring enough yen with you. This ensures a smooth shopping and dining experience.
3. Wear Comfortable Shoes
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You’ll be doing a lot of walking and sometimes will be standing on uneven pavement.
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Good footwear helps you stay comfortable and energized throughout your visit.
4. Explore Side Alleys
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Don’t just stick to the main paths! Some of the best gems are tucked away in quieter corners.
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Be curious! Wander a little, talk to vendors, and ask for recommendations—you might discover something amazing.
5. Don’t go on Sundays or Wednesdays
- Make sure that you plan your Tsukiji trips on any day but Sunday or Wednesday. Stores tend to close more often on those days.
Finally, check out a MAP of the Tsukiji Market HERE!
By keeping these tips in mind, you’ll be ready to dive into the energy and flavors of Tsukiji like a pro.
Nearby attractions
Exploring the Tsukiji area offers a delightful blend of traditional culture, spiritual sites, and immersive modern art. While the renowned Tsukiji Fish Market remains a culinary highlight, several nearby attractions provide enriching experiences for visitors.
Just a short walk from the Tsukiji Outer Market, Namiyoke Inari Shrine stands as a testament to the area’s rich history. Established in 1659, this Shinto shrine was built on reclaimed land and has served as a guardian for the market and its traders. Its name, meaning “protection from waves,” reflects its role in safeguarding the community from maritime challenges. Visitors can admire the shrine’s unique architecture and the various memorial plaques donated by trade groups over the years.
For those seeking a contemporary and immersive artistic experience, teamLab Planets in nearby Toyosu is a must-visit. This digital art museum invites visitors to immerse themselves in interactive exhibits that blend technology, nature, and art. Highlights include walking through water-filled rooms and experiencing gardens that respond to movement, creating a deeply engaging and sensory-rich environment. This is a must-visit for all!
Whether you’re interested in delving into the spiritual history, enjoying immersive art, or simply exploring the vibrant streets, the Tsukiji area offers a diverse array of attractions to enrich your visit.
For more information, take a look at the official Japan Tourism website!
The Tsukiji Outer Market is truly a food lover’s paradise, offering a vibrant and immersive experience that celebrates the best of Japanese cuisine. From the rich history and bustling atmosphere to the incredible array of street foods and fresh seafood, every corner of the market is filled with culinary delights waiting to be discovered. Whether you’re sampling tamagoyaki, indulging in sashimi, or shopping for unique souvenirs, the market provides endless opportunities to explore and savor the flavors of Japan.
As you navigate the market, remember to embrace the spirit of adventure and curiosity. Take the time to engage with vendors, try new foods, and immerse yourself in the rich culinary culture that defines Tsukiji. Whether you’re a seasoned chef or a curious epicurean, the market’s unique charm and exceptional offerings will leave a lasting impression. The Tsukiji Outer Market is more than just a destination; it’s a celebration of food, tradition, and the joy of discovery. So come with an open mind and an eager palate, and get ready to savor the flavors of Tsukiji.
Interested in learning about other incredible sightseeing locations around Japan? Make sure to check out our other blog posts, such as our guide to the Nishiki Market, the history of Fushimi Inari, and an itinerary for 3 full days in Kyoto.
We also run food tours in Kyoto, Tokyo, and Osaka, so be sure to put those on your itinerary when you come to Japan!